For example, one of the most popular hashtags, #fyp or “For You Page”, has over 30,000 billion views. ![]() Alternatively, when you type a hashtag in your caption, it will show the number of views associated with that tag. To find the most popular hashtags, go to the discover tab in the top right corner, and it will highlight a list of trending topics below the search bar. By simply adding popular hashtags to your videos, you can increase discoverability. Hashtags are a great way to categorize content to make it easier for users to find. hottest club is the Intern Breakroom □□īy incorporating your brand into popular TikTok trends and using trending audios, your TikTok has a better chance of going viral. The audio had been used by 27K videos, and attracted almost 1 million viewers to their TikTok. ![]() For example, in this video, they used a popular dancing trend to show off their interns. The Washington Post TikTok with 1.5 million followers is one account that uses trends to spread news and attract users to their site. To find trending audios on TikTok, you can scroll through the For You page or create a video by clicking the “+” button at the bottom center of the app, clicking “add sound” at the top, and then browsing the recommended or “TikTok Viral” playlists. Because the algorithm knows that people enjoy watching topics that are trending, it’s more likely to promote those videos and therefore reach a broader audience. The For You page, or the home scrolling page, is designed to show videos that are the most similar to the user’s interests and keep you on the app for longer. Following video trends is a simple way to increase engagement because the content idea and popularity are already there. In order for a video to be considered a trend, it usually has to contain a certain audio snippet and grow in popularity on the For You page. Following trendsĪs users are familiar with, TikTok is all about promoting trends. This could mean reminding viewers to like/follow, come back for part two, or comment in response to a question. These features increase the quality of your TikToks and make your videos more accessible to those who may have difficulties seeing or hearing.įurthermore, it’s vital to always push engagement in your videos. These can be easily added after you film or upload your video footage by clicking on any of the effect features located on the bottom or right-sidebar. TikTok offers options for captions, text-to-speech, and on-screen text. You can also build your brand through text and graphics. the haters □ #macandcheese #food #foodie #serviceindustry #haters Because each video has a similar layout and style, it’s easy to detect their brand and become familiar with their content. In one of their most popular videos, they received 9.6 million views and almost one million likes. The restaurant has built up a following of 309K and is well known for taking macaroni requests from the comments and making it on video. Many creators do this by posting on a schedule, posting videos easily recognizable to their brand, and engaging with their fans.Īn example of this is Roni’s Mac Bar a customizable macaroni restaurant in Waco, Texas. This is why it’s important to build consistent, quality videos that are quick to the point and welcome a lot of engagement. What makes TikTok unique is that videos have the opportunity to go viral regardless of follower count or date of membership. ![]() Here are some ways that you can increase engagement on your TikTok to help grow your business. ![]() In fact, 66% of TikTok users are under 30 and tend to focus on trending topics, hashtags, and sounds. Originally popularized over lip-syncing and dancing videos, companies are now taking advantage of the public’s attention to the app by incorporating marketing strategies to increase the traffic of younger audiences. The 15-60 second videos provide quick entertainment and information to its 750 million monthly users. It’s no secret that TikTok is the latest social media platform taking over the digital arena.
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